Shifting Thought Leadership from Brand Building to Sales Enablement
Why and how firms need to put more focus on activating thought leadership in the sale and inside client relationships. Podcast: Play in new window | DownloadSubscribe: RSS
Why Clients Don’t Choose Your Firm
What takes you from the “short-list” to “hired?” Jason and Jeff wrestle over this critical phase of the client buying process. Podcast: Play in new window | DownloadSubscribe: RSS
Making Thought Leadership Truly Digital for the First Time
Jason and Jeff explore how to flip from a linear, analog publishing process to a multi-directional, digital one. Podcast: Play in new window | DownloadSubscribe: RSS