How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle. Podcast: Play in new window | DownloadSubscribe: RSS
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. Podcast: Play in new window | DownloadSubscribe: RSS
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important. Podcast: Play in new window | DownloadSubscribe: RSS