Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Strategic Importance of Lead Management
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What is a Lead?
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What Firms Do Intellectual Capital Strategy Well?
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS