The Importance of Great Design
What constitutes great design? Why does it matter? And, why should professional service firms care? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
What Marketing Can Teach a New Practice Leader
Marketers and practice leaders need to learn to get along. In this episode, Jason and Jeff discuss how to make that happen. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here’s why. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Should Marketing Be at the Leadership Table?
As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm’s senior leadership team. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Clients are Stupid!?
Have you ever heard something along these lines said in your firm? Jeff and Jason jump into the many reasons why clients make decisions that seem as irrational. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Our 7 Biggest Mistakes
From risk not taken to strategic decisions, Jeff and Jason go back-and-forth sharing their biggest career and marketing mistakes. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Martech Hysteria. Enough Already!
CRM, MAT, ABM. Jason and Jeff agree — for once — the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Do You Need a $100k Website?
Jeff and Jason argue — literally this time — on how firms should think about investing in the web. Custom vs “out-of-the-box.” Internal vs outsourced. The gloves are off. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Video Killed the…Blogger
Cisco tells us that 80% of total Internet traffic is video. Jason and Jeff discuss what’s driving the video explosion and the 7 types of videos firms need to market themselves successfully. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Who Run Bartertown? Google…Google Runs Bartertown (and Everything Else)
As the central node on the world’s information network, Google has literally re-shaped the way we think. In this episode we talk about the role of Google in professional services marketing and how the technology is evolving to be even more useful for marketers yet more powerful for Alphabet. Podcast: Play in new window |…