Confidence. Does Your Firm Have It?
Just like in life, confidence drives everything a firm does. In this episode, Jason and Jeff discuss what a confident firm looks like. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Should You Adjust Your Marketing Budget During the Pandemic? If So, How?
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Marketing or Communications. What’s the Difference?
Firms often confuse marketing and communications. But, the truth is they’re quite different. And the distinction matters. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Critical Marketing Questions You’re Not Prepared to Answer
We jump into the difficult questions that firms can’t answer or just avoid that make or break their success. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Shifting Thought Leadership from Brand Building to Sales Enablement
Why and how firms need to put more focus on activating thought leadership in the sale and inside client relationships. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS