What is a Lead?
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities.
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.
What Firms Do Intellectual Capital Strategy Well?
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership.
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
What is an Intellectual Capital Strategy?
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.
Why Does Intellectual Capital Matter?
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth.
We’re Back and Here’s What We’re Seeing for Clients in 2021
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog.