If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs.
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Marketing Heroes—Who’s Shaped Your World View?
Resources Mentioned in this Episode
Marketing Myopia - Theodore Levitt
Marketing Imagination - Theodore Levitt
Positioning: The Battle for Your Mind - Al Ries & Jack Trout
Marketing Warfare - Al Ries & Jack Trout
The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
Why We Buy - Paco Underhill
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