Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses

Jun 11, 2021 | Marketing Strategy, Thought Leadership

We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations.

Resources Mentioned in this Episode

9 Lenses
How (Not) to Get Leads Through Your Website
I Want to Talk About Me: Toby Keith
HubSpot Website Grader
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