by Jeff McKay | Jun 7, 2024 | Marketing Strategy
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 24, 2024 | Culture, Growth
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 10, 2024 | Growth
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. Podcast: Play in new window |...
by Jeff McKay | Apr 26, 2024 | Growth
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Apr 12, 2024 | Growth, Marketing Strategy
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. Podcast: Play in new window | DownloadSubscribe:...
