by Jeff McKay | Jun 11, 2021 | Marketing Strategy, Thought Leadership
We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 4, 2021 | Marketing Strategy
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par? Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 28, 2021 | Marketing Strategy
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it. Podcast: Play in new window |...
by Jeff McKay | May 17, 2021 | Peer Stories
Jason and Jeff celebrate our 100th episode and 1087 days of bloviating with phenomenal guests and loyal listeners. Hear what listeners say about their favorite episodes, why they listen, and what J & J have learned from guests and one another. Podcast: Play in new...
by Jeff McKay | May 8, 2021 | Marketing Strategy
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities. Podcast: Play in new window | DownloadSubscribe:...
