by Jeff McKay | Jul 7, 2023 | Thought Leadership
Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 16, 2023 | Marketing Strategy
From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 2, 2023 | Thought Leadership
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 26, 2023 | Brand Strategy, Marketing Strategy
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms. Podcast: Play in new window...
by Jeff McKay | May 12, 2023 | Brand Strategy, Marketing Strategy
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture. Podcast: Play in new window |...
