by Rattleback Admin | Jan 27, 2019 | Brand Strategy
Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm. Podcast: Play in new window |...
by Rattleback Admin | Jan 20, 2019 | Marketing Leadership
In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them? Podcast: Play in new window |...
by Rattleback Admin | Jan 13, 2019 | Marketing Leadership
What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm? Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Jan 6, 2019 | Marketing Strategy
Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers. Podcast: Play in new window |...
by Rattleback Admin | Dec 16, 2018 | Culture, Growth, Interviews
Jeff McKay talks with Grant Thornton CEO Mike McGuire about the firm’s unique structure and culture that embraces disruption and facilitates innovation, creativity and growth. Podcast: Play in new window | DownloadSubscribe:...
