by Rattleback Admin | Oct 14, 2018 | Marketing Strategy
It’s planning season. What does a growth-driven marketing plan look like? What research should you do? How do you cascade down from marketplace issues to marketing strategies and quarterly tactics? We’ll answer all this, and more, in just 20 minutes and 19...
by Rattleback Admin | Sep 23, 2018 | Marketing Organization
So, you want to be a growth marketer. You’ve defined the skills and capabilities you need. But, do you have the right roles? Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Sep 9, 2018 | Marketing Organization
So, you think you’ve aligned the appropriate marketing model to your firm’s needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let’s find out… Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Aug 26, 2018 | Marketing Strategy
There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions—”Which one is right for you?” and “Can you switch from one to the other?”...
by Rattleback Admin | Aug 12, 2018 | Interviews
Introducing Jeff McKay, co-host of Rattle and Pedal, as he speaks about the meaning behind the name “Prudent Pedal”, his background in marketing, and what he’s learned from his numerous positions as a senior marketing leader within large firms. Podcast:...
