Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT

Feb 10, 2023 | Growth

We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry.

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Resources Mentioned in this Episode

Bloomberg-McKinsey’s Missteps Point to an Industry-Wide Mess
WSJ- More Companies Are Hiring CMOs With Performance-Marketing Backgrounds
WSJ-Companies Tap Tech Behind ChatGPT to Make Customer-Service Chatbots Smarter
WSJ-Disney, Salesforce and Others Draw Activist ‘Swarm’ After Shares Decline
The Optimal Marketing Organization

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