by Jeff McKay | Jul 12, 2024 | Growth
Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Jun 28, 2024 | Business Development, Growth
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 24, 2024 | Culture, Growth
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | May 10, 2024 | Growth
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. Podcast: Play in new window |...
by Jeff McKay | Apr 26, 2024 | Growth
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. Podcast: Play in new window | DownloadSubscribe:...
by Jeff McKay | Apr 12, 2024 | Growth, Marketing Strategy
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. Podcast: Play in new window | DownloadSubscribe:...
