How to Develop and Launch a New Service

Jun 16, 2019 | Marketing Strategy

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get growth opportunity from.

Resources Mentioned in this Episode

Survey Said! Characteristics of Exceptional Thought Leadership Marketers
Dissecting the McKinsey Rebrand from the Outside

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