How to Develop and Launch a New Service

Jun 16, 2019 | Marketing Strategy

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get growth opportunity from.

Resources Mentioned in this Episode

Survey Said! Characteristics of Exceptional Thought Leadership Marketers
Dissecting the McKinsey Rebrand from the Outside
Share This