The Original Professional Services Marketing Podcast

With Jason Mlicki and Jeff McKay

Latest Episode

Who Should Be Your Firm’s Thought Leaders?

Picking the right "faces" for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

Episodes

How to Kill a Practice

There comes a time when you just have have to put a practice to rest. But how do you know when that time has come? And how can you go about it? Jason and Jeff talk through how a professional services firm can go about killing a practice that's no longer viable.

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How to Develop and Launch a New Service

In the second episode of a three-part series on launching and ending services in professional services firms, Jason and Jeff talk about how practice leaders can take a successful engagement and turn it into a tangible service that a firm can build at scale and get...

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Brands, Frameworks & Models: Oh My!

Brand initiatives in a professional services firm can be a bit complicated. Often times it's because questions further upstream haven't been answered. In this episode we'll talk about what those questions are and what firms should be thinking about when it comes to...

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POV – It’s Time to Get One

A compelling point-of-view. It's your firm's central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn't sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a...

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Divergent Thinking on Marketing Professional Services Firms

Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.