Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light

Apr 28, 2023 | Brand Strategy, Marketing Strategy

We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.

Resources Mentioned in this Episode

EY Breakup Plan Doomed by Miscalculations and Powerful Opponents
Google CEO Sundar Pichai Says Search to Include Chat AI
The Risks Brands Take When Touching on Social Issues

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