From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2

Nov 5, 2021 | Business Development

In part 2, Blair Enns shares how expertise, positioning, and value-based selling are inextricably linked. Learn why you should narrow your expertise and develop a differentiated POV that connects with buyers who value the value you provide.

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Resources Mentioned in this Episode

Win Without Pitching website
Win Without Pitching Manifesto
Pricing Creativity: A Guide to Profit Beyond the Billable Hour

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