Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
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How Intellectual Capital Removes Friction from the Buyer’s Journey
Resources Mentioned in this Episode
Getting Buyer’s Journey Mapping Back On Track
Understanding the Buying Cycle: It’s not WHY Clients Buy, but HOW?
4 Steps to Align Buying and Selling Mentalities
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