Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms?

May 27, 2022 | Business Development, Marketing Organization

The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professional services firms.

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Resources Mentioned in this Episode

The 4 Universal Stages of Buying
HBR article: Traditional B2B Sales and Marketing are Becoming Obsolete
Smart Technologies
5 Steps to Get Buyer’s Journey Mapping Back On Track

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