{"id":1025,"date":"2024-09-25T14:59:01","date_gmt":"2024-09-25T14:59:01","guid":{"rendered":"https:\/\/ino.kqy.mybluehost.me\/?page_id=1025"},"modified":"2024-09-26T19:07:36","modified_gmt":"2024-09-26T19:07:36","slug":"home","status":"publish","type":"page","link":"https:\/\/rattleandpedal.com\/staging\/2211\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1A1A93&#8243; background_image=&#8221;https:\/\/rattleandpedal.com\/staging\/2211\/wp-content\/uploads\/2024\/09\/The-Original-Professional-Service-Marketing-Pocast.jpg&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||100px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; 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background_color=&#8221;#1A1A93&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(26,26,147,0.96) 0%|rgba(26,26,147,0.29) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/ino.kqy.mybluehost.me\/wp-content\/uploads\/2018\/05\/header.png&#8221; min_height=&#8221;550px&#8221; custom_padding=&#8221;||29px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;49px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Divergent Thinking on Marketing Professional Services Firms&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Gastromond|100|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; custom_margin=&#8221;||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/rattleandpedal.com\/staging\/2211\/wp-content\/uploads\/2024\/09\/rattle_pedal_R_white.png&#8221; title_text=&#8221;rattle_pedal_R_white&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;right&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Listen on:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf270;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;50px&#8221; url=&#8221;https:\/\/music.amazon.com\/podcasts\/a86f6d50-9d1b-43ad-800e-8c9a0d305668\/rattle-pedal-b2b-marketing-podcast&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf3b4;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;50px&#8221; url=&#8221;https:\/\/podcasts.apple.com\/us\/podcast\/rattle-pedal-b2b-marketing-podcast\/id1386915358&#8243; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe0a8;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;50px&#8221; url=&#8221;https:\/\/open.spotify.com\/show\/0Xf1Jqf1nSFPAk7yZ0lMxW&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe0cc;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;50px&#8221; url=&#8221;https:\/\/rattleandpedal.com\/feed\/podcast\/&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#1a1a93 0%|rgba(26,26,147,0.8) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/rattleandpedal.com\/staging\/2211\/wp-content\/uploads\/2024\/09\/RP_Sound_Wave_BLUE-1024&#215;619.png&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Your Hosts&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Jason Mlicki&#8221; position=&#8221;Principal, Rattleback&#8221; image_url=&#8221;http:\/\/ino.kqy.mybluehost.me\/wp-content\/uploads\/2018\/05\/jason-mlicki.jpg&#8221; linkedin_url=&#8221;https:\/\/www.linkedin.com\/in\/jasonmlicki\/&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_line_height=&#8221;2em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; background_layout=&#8221;dark&#8221; border_radii_image=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Jason is Principal of <a href=\"http:\/\/rattleback.com\/\" target=\"_blank\" rel=\"noopener\">Rattleback<\/a>, a recognized leader in\u00a0<\/span>professional services marketing<span>.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Jeff McKay&#8221; position=&#8221;Founder and CEO, Prudent Pedal&#8221; image_url=&#8221;http:\/\/ino.kqy.mybluehost.me\/wp-content\/uploads\/2018\/05\/jeff-mckay.jpg&#8221; linkedin_url=&#8221;https:\/\/www.linkedin.com\/in\/jeffreymckay\/&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_line_height=&#8221;2em&#8221; body_font=&#8221;&#8211;et_global_body_font||||||||&#8221; background_layout=&#8221;dark&#8221; border_radii_image=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A former professional services CMO, Jeff founded\u00a0strategy consultancy, <a href=\"https:\/\/www.prudentpedal.com\/\">Prudent Pedal<\/a>.<\/p>\n<p><a href=\"https:\/\/twitter.com\/jeffmckay\" target=\"_blank\" class=\"icon\" rel=\"noopener\"><i class=\"fab fa-twitter\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/jeffreymckay\/\" target=\"_blank\" class=\"icon\" rel=\"noopener\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; 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