{"id":585,"date":"2019-09-30T02:36:34","date_gmt":"2019-09-30T02:36:34","guid":{"rendered":"https:\/\/ino.kqy.mybluehost.me\/?p=585"},"modified":"2019-09-30T12:58:56","modified_gmt":"2019-09-30T12:58:56","slug":"martech-hysteria-enough-already","status":"publish","type":"post","link":"https:\/\/rattleandpedal.com\/staging\/2211\/martech-hysteria-enough-already\/","title":{"rendered":"Martech Hysteria. Enough Already!"},"content":{"rendered":"\n<p>CRM, MAT, ABM. Jason and Jeff agree &#8212; for once &#8212; the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology.<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Frattlepedal%2Fcontent.blubrry.com%2Frattlepedal%2FEpisode_51-Martech_Hysteria.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Frattleandpedal.com%2Fstaging%2F2211%2Fmartech-hysteria-enough-already%2F#mode-Light&border-1d7cdf&progress-8224e3\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/rattlepedal\/content.blubrry.com\/rattlepedal\/Episode_51-Martech_Hysteria.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/rattleandpedal.com\/staging\/2211\/?powerpress_pinw=585-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/rattlepedal\/content.blubrry.com\/rattlepedal\/Episode_51-Martech_Hysteria.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode_51-Martech_Hysteria.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/rattleandpedal.com\/staging\/2211\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>CRM, MAT, ABM. Jason and Jeff agree &#8212; for once &#8212; the promise that was martech has been underwhelming. Then, they discuss lessons learned from 10+ years with marketing technology. Podcast: Play in new window | Download Subscribe: RSS<\/p>\n","protected":false},"author":3,"featured_media":774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[787],"tags":[809,812],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-martech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Technology&#039;s Impact on Professional Services Firms<\/title>\n<meta name=\"description\" content=\"Jason and Jeff agree the promise that was martech has been underwhelming and then discuss the state of affairs for firms in this arena.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Technology&#039;s Impact on Professional Services Firms\" \/>\n<meta property=\"og:description\" content=\"Jason and Jeff agree the promise that was martech has been underwhelming and then discuss the state of affairs for firms in this arena.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rattleandpedal.com\/staging\/2211\/martech-hysteria-enough-already\/\" \/>\n<meta property=\"og:site_name\" content=\"Healing Tea Therapy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rattleback.agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T02:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-30T12:58:56+00:00\" \/>\n<meta name=\"author\" content=\"Rattleback Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rattlebacks\" \/>\n<meta name=\"twitter:site\" content=\"@rattlebacks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rattleback Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rattleandpedal.com\\\/staging\\\/2211\\\/martech-hysteria-enough-already\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rattleandpedal.com\\\/staging\\\/2211\\\/martech-hysteria-enough-already\\\/\"},\"author\":{\"name\":\"Rattleback Admin\",\"@id\":\"https:\\\/\\\/rattleandpedal.com\\\/staging\\\/2211\\\/#\\\/schema\\\/person\\\/ac2f3473d55933ac5de8b5348ef524da\"},\"headline\":\"Martech Hysteria. 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