{"id":959,"date":"2021-06-11T06:24:00","date_gmt":"2021-06-11T06:24:00","guid":{"rendered":"https:\/\/ino.kqy.mybluehost.me\/?p=959"},"modified":"2021-06-11T16:15:00","modified_gmt":"2021-06-11T16:15:00","slug":"bridging-from-intellectual-capital-to-leads-in-professional-services","status":"publish","type":"post","link":"https:\/\/rattleandpedal.com\/staging\/2211\/bridging-from-intellectual-capital-to-leads-in-professional-services\/","title":{"rendered":"Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses"},"content":{"rendered":"\n<p>We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations.<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Frattlepedal%2Fcontent.blubrry.com%2Frattlepedal%2FEpisode_103-Bridging_from_IC_to_Lead_Gen_Tom_Hessen.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Frattleandpedal.com%2Fstaging%2F2211%2Fbridging-from-intellectual-capital-to-leads-in-professional-services%2F#mode-Light&border-1d7cdf&progress-8224e3\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/rattlepedal\/content.blubrry.com\/rattlepedal\/Episode_103-Bridging_from_IC_to_Lead_Gen_Tom_Hessen.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/rattleandpedal.com\/staging\/2211\/?powerpress_pinw=959-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/rattlepedal\/content.blubrry.com\/rattlepedal\/Episode_103-Bridging_from_IC_to_Lead_Gen_Tom_Hessen.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Episode_103-Bridging_from_IC_to_Lead_Gen_Tom_Hessen.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/rattleandpedal.com\/staging\/2211\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. 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