The Antidote to Crappy Buyer Personas with Jim Kraus

Sep 27, 2024 | Interviews, Marketing Strategy

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

Podcast: Play in new window | Download

Subscribe: RSS

Resources Mentioned in this Episode

Jim Kraus LinkedIn
The Buyer Persona Institute
Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business 2nd Edition by Jim Kraus and Adele Revella
Buyer Persona Shortcomings blog post

Related Podcasts

Previous

Next

Share This