The Antidote to Crappy Buyer Personas with Jim Kraus

Sep 27, 2024 | Interviews, Marketing Strategy

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

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Resources Mentioned in this Episode

Jim Kraus LinkedIn
The Buyer Persona Institute
Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business 2nd Edition by Jim Kraus and Adele Revella
Buyer Persona Shortcomings blog post

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