Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Latest Episode
Revisiting the BS of PS: Are Things Getting Better? Or Worse?
There’s an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast’s earliest episodes to discuss what’s changed. And, what’s stayed the same. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
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Past Episodes
The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake?
The marketing world is all “atwitter” about X. Was this rebrand a brilliant move? Or a colossal mistake? What can professional service firm leaders and marketers learn from the strategy? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Cobbler’s Children Have No Shoes
Some strategy firms lack a sound business strategy. Some HR consulting firms lack effective people discipline. Why do firms struggle to apply their expertise to their own businesses? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Building a Differentiated Client Experience
Jeff and Jason break down what it takes to build a truly unique professional services firm client experience and offer examples of firms leading the pack. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Thought Leadership Development: The Pros and Cons of 3 Proven Models
Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
12 Reasons Your Marketing Strategy is Failing
From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Thought Leadership in 5 Steps
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Breakdown – Wizeline
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS