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Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. Podcast: Play in new window | DownloadSubscribe: RSS
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. Podcast: Play in new window | DownloadSubscribe: RSS
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” Podcast: Play in new window | DownloadSubscribe: RSS
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. Podcast: Play in new window | DownloadSubscribe: RSS
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. Podcast: Play in new window | DownloadSubscribe: RSS
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. Podcast: Play in new window | DownloadSubscribe: RSS
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. Podcast: Play in new window | DownloadSubscribe: RSS
Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.” Podcast: Play in new window | DownloadSubscribe: RSS
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. Podcast: Play in new window | DownloadSubscribe: RSS
In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity. Podcast: Play in new window | DownloadSubscribe: RSS
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