Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Latest Episode
Thought Leadership in 5 Steps
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
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Past Episodes
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Breakdown – Wizeline
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Developing a Differentiated Point of View in 5 Steps
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth strategies more resilient and effective? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS