Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Latest Episode
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
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Past Episodes
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Behind the Headlines-The Strategic Implications of an EY Split
We dive “Behind the Headlines” and discuss the strategic implications of EY’s noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Getting Your Firm to the National Level with Bryan Graiff from Armanino
Bryan Graiff, Private Equity Practice Leader from Armanino shares what it takes to grow a respected regional accounting firm into a national one. We cover strategy, people, M&A, integration, adaptability, and lots more. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Solution Architecture in 5 Steps
We introduce our new “In 5 Steps” episode format. In our pilot, we tackle the hairy challenge of creating a memorable solution architecture, so you don’t have to hear a client say, “I didn’t know you did that.” after they hire your competitor instead of your firm. Podcast: Play in new window | DownloadSubscribe: Google…
Why Your Organization Should be Coaching Your People to Achieve High Performance
Mary Herrmann, executive coach and practice leader from Bravanti, a global leadership firm, shares how we leaders can get the most out of our coaches and why your organization should be coaching your people to achieve high performance. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Cutting Through the Noise
Over 1.4M lifetimes of content were added to the world in 2020 alone. How will your thought leadership stand out? Jeff and Jason discuss 5 ways services firms can cut through the noise. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Building a Thought Leadership Campaign Strategy
We dive into why thought leadership promotional campaigns fail. Jason offers advice on how to get yours on the right track through proper goal setting. We expose the wisdom of long-term thinking and short-term actions. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Conscious Leadership with Dolores Stevens from The Conscious Leadership Group
We spelunk the internal caverns of leaders’ minds with Dolores Stevens from The Conscious Leadership Group. Dolores teaches us how to become more effective leaders by living more self-aware, overcoming our fears, and developing more freedom to realize our potential. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS