The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Demystifying Case Studies: Why Most Firms Get Them Wrong
Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business.
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost
Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing.
How Should Professional Services Firms Invest Their Marketing Budget?
How much should a professional services firm spend on marketing? The answer isn't a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment.
Are Personal Brands Killing Firm Brands?
Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth.
Identifying and Developing Your Next Experts
How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts and thought leaders.