Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Latest Episode
Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth strategies more resilient and effective? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
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Past Episodes
Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm’s value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Breakdown – Clarkston Consulting
In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Selecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT
We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry. Podcast: Play in new window | DownloadSubscribe:…
Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect.
Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS