The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies.
From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon
What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services.
Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
Seven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputation, and growth.
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why "Reinvention"—not digital transformation—is now the defining strategy for growth and relevance.
The Most Overrated Marketing Metrics, And What You Should Measure Instead
Most firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement.