How Professional Services Firms Are Using AI in Their Thought Leadership Programs
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. Podcast: Play in new window | DownloadSubscribe: RSS
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? Podcast: Play in new window | DownloadSubscribe: RSS
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments. Podcast: Play in new window | DownloadSubscribe: RSS
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients. Podcast: Play in new window | DownloadSubscribe: RSS
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption? Podcast: Play in new window | DownloadSubscribe: RSS
Thought Leadership Development: The Pros and Cons of 3 Proven Models
Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership. Podcast: Play in new window | DownloadSubscribe: RSS
Thought Leadership in 5 Steps
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps. Podcast: Play in new window | DownloadSubscribe: RSS
Developing a Differentiated Point of View in 5 Steps
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd. Podcast: Play in new window | DownloadSubscribe: RSS
Cutting Through the Noise
Over 1.4M lifetimes of content were added to the world in 2020 alone. How will your thought leadership stand out? Jeff and Jason discuss 5 ways services firms can cut through the noise. Podcast: Play in new window | DownloadSubscribe: RSS
Building a Thought Leadership Campaign Strategy
We dive into why thought leadership promotional campaigns fail. Jason offers advice on how to get yours on the right track through proper goal setting. We expose the wisdom of long-term thinking and short-term actions. Podcast: Play in new window | DownloadSubscribe: RSS