The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.
Recent Episodes
Differentiation: Is It Getting Harder? Or Easier?
From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?
The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable...
How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.
The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.