The Original Professional Services Marketing Podcast
Latest Episode
Divergent Thinking on Marketing Professional Services Firms
Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.
Your Hosts
Jason Mlicki
Principal, Rattleback
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Jeff McKay
Founder and CEO, Prudent Pedal
A former professional services CMO, Jeff founded strategy consultancy, Prudent Pedal.
Recent Episodes
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.
2025 Marketing and Growth Priorities. Are They New or Evergreen?
From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
There are some new members hanging around the C-Suite of a lot of corporations. How'd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
Winning the Battle for Mindshare When the Competitor is a Bot
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
Marketing Channels: Which Ones are the Right Ones for Your Firm
SEO, podcasts, conferences, advertorials, blogs ... so many marketing channels to choose from. But which ones are right for MY firm?