The Original Professional Services Marketing Podcast

Latest Episode

The Death of Industry-First Segmentation?

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.

Divergent Thinking on Marketing Professional Services Firms

Jason Mlicki and Jeff McKay explore growth, marketing, and professional services in this engaging weekly podcast. They tackle the challenges faced by practice leaders and marketers, sharing unfiltered opinions on what not to do, the pitfalls of marketing, and the realities of the industry. With executive guests and industry experts regularly joining, listeners gain valuable insights and experiences, all presented with humor and a pragmatic perspective from two seasoned professionals.

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Your Hosts

Jason Mlicki

Principal, Rattleback

Jason is Principal of Rattleback, a recognized leader in professional services marketing.

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Jeff McKay

Founder and CEO, Prudent Pedal

A former professional services CMO, Jeff founded fractional CMO and strategy consultancy, Prudent Pedal.

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Learn More About the Show

Recent Episodes

Measuring Your Marketing (or Brand) Investments

May 2, 2025 | Growth, Marketing Strategy

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm's strategic objectives.

Is PS Marketing Ahead of the Game or Behind?

Apr 18, 2025 | Growth, Marketing Strategy

Is professional services marketing behind the curve? Jeff and Jason dig into the industry’s creative, strategic, and resource challenges—and the timeless advantages it still holds.

The Evolution of Professional Services Marketing: A 25-Year Retrospective

Apr 4, 2025 | Marketing Strategy

From "strict brand guidelines" to the rise of Google, social media, and AI, Jeff and Jason look back at the last 25 years of B2B marketing. And, we look forward towards the next 5.

How AI is Changing Marketing’s Roles

Mar 21, 2025 | Marketing Organization, Marketing Strategy

How AI is reshaping six essential marketing roles—and what professional services firms must do to adapt, stay strategic, and stay competitive in an AI world.