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Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How to Approach ESG Marketing and Branding Successfully
ESG will strategically impact professional services firms. Here’s how leaders can think about the ramifications to their firm’s positioning, demand generation, and employer brand. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Risks and Rewards of ESG Positioning
Environmental Social, and Governance (ESG) may not be the simple, straightforward trend you think it is. How you position your firm’s relationship to each area presents rewards and risks to your brand and firm’s performance. Have you defined the risks and rewards for your firm? Podcast: Play in new window | DownloadSubscribe: Google Podcasts |…
How Will ESG Impact Professionals Services Brands?
In the great post-COVID reset, Environmental, Social, and Governance measures are moving front and center when accessing capital, proposing new business, and hiring talent. We discuss the strategic implications of ESG on firms and their brands. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Putting the Value Back in Value Propositions
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Professional Services Taglines: Critical Asset or Waste of Resources?
Is there a “Just Do It” for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
The Importance of Great Design
What constitutes great design? Why does it matter? And, why should professional service firms care? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Dissecting the McKinsey Rebrand from the Outside
McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS