Putting the Value Back in Value Propositions
September 22, 2020
Professional Services Taglines: Critical Asset or Waste of Resources?
September 9, 2020Is there a “Just Do It” for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing.
Brand Relevance. Does it Squash Innovation?
May 18, 2020Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions?
The Importance of Great Design
January 13, 2020What constitutes great design? Why does it matter? And, why should professional service firms care?
Dissecting the McKinsey Rebrand from the Outside
May 26, 2019McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.
Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA
May 19, 2019Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession.
Brands, Frameworks & Models: Oh My!
May 12, 2019Brand initiatives in a professional services firm can be a bit complicated. Often times it’s because questions further upstream haven’t been answered. In this episode we’ll talk about what those questions are and what firms should be thinking about when it comes to developing and articulating a brand for their firm.
POV – It’s Time to Get One
May 5, 2019A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for…
Do You Really Need Brand Awareness?
January 27, 2019Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm.