What Firms Do Intellectual Capital Strategy Well?
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How Intellectual Capital Removes Friction from the Buyer’s Journey
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
How to Create an Effective Intellectual Capital Strategy
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R
Is it appropriate to talk to customers in this moment? If so, how do you reach them? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise? Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Shifting Thought Leadership from Brand Building to Sales Enablement
Why and how firms need to put more focus on activating thought leadership in the sale and inside client relationships. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Making Thought Leadership Truly Digital for the First Time
Jason and Jeff explore how to flip from a linear, analog publishing process to a multi-directional, digital one. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
11 Attributes of Exceptional Marketing Leaders
Jason and Jeff define the characteristics of a great firm marketing leader. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Experts Write!
Jason and Jeff finally agree on something. If you want to be seen as an expert, you have to produce intellectual capital. Writing may not be your strength, but professional services experts must write. Here’s why. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS
Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities
This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS