Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing

A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best

The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers

Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group

Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer

Rattleback’s recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Survey Said! Characteristics of Exceptional Thought Leadership Marketers

We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS

Thought Leadership Marketing—What’s Absolutely Changing and What Never Will

Jeff and Jason discuss the things that will never change in thought leadership marketing and 3 big things that are—content consumption habits, trust in corporate publishers, and the role of digital media. Podcast: Play in new window | DownloadSubscribe: Google Podcasts | RSS