Avoiding the Sales Kill Box with Gartner’s Maria Boulden
Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness. Podcast: Play in new window | DownloadSubscribe: RSS
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2
In part 2, Blair Enns shares how expertise, positioning, and value-based selling are inextricably linked. Learn why you should narrow your expertise and develop a differentiated POV that connects with buyers who value the value you provide. Podcast: Play in new window | DownloadSubscribe: RSS
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 1
You cannot implement a coveted value-based pricing approach unless you implement value-based selling first. Learn why and how to do both effectively. Podcast: Play in new window | DownloadSubscribe: RSS
Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?!
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Expanding Existing Client Relationships Through Cross-Selling
If cross-selling is an easy way to drive growth, why is it so hard to actually do? Learn how to be more effective using this strategy to drive growth. Podcast: Play in new window | DownloadSubscribe: RSS
Is Your Firm Ready to Grow Again?
Much of the economy appears poised for growth over the next 3 quarters — are you prepared to capture it? Podcast: Play in new window | DownloadSubscribe: RSS
Why Clients Don’t Choose Your Firm
What takes you from the “short-list” to “hired?” Jason and Jeff wrestle over this critical phase of the client buying process. Podcast: Play in new window | DownloadSubscribe: RSS
Are You Enabling Sales or Just Supporting It?
There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it? Podcast: Play in new window | DownloadSubscribe: RSS
You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan.
David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals. Podcast: Play in new window | DownloadSubscribe: RSS