There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
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CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
Resources Mentioned in this Episode
CEO Expectations of the CMO
Marketing & Communications Center at The Conference Board
Denise Dahlhoff LinkedIn
The Roles You Need on Your Marketing Team
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