It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
Podcast: Play in new window | Download
Subscribe: RSS
Segmentation: The Marketing Foundation Firms Seldom Get Right
Resources Mentioned in this Episode
Related Podcasts
- Selecting Your Ideal Client In 5 Steps
- Moving Beyond Just a List: Developing a Strategic Key Account Program
- 12 Reasons Your Marketing Strategy is Failing
- The Critical Marketing Questions You’re Not Prepared to Answer
- The Cobbler’s Children Have No Shoes
- Fortitude: The Key to Sustained Marketing Success
- The Antidote to Crappy Buyer Personas with Jim Kraus
Previous
Next