Should You Adjust Your Marketing Budget During the Pandemic? If So, How?
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it? Podcast: Play in new window | DownloadSubscribe: RSS
Marketing or Communications. What’s the Difference?
Firms often confuse marketing and communications. But, the truth is they’re quite different. And the distinction matters. Podcast: Play in new window | DownloadSubscribe: RSS
Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise? Podcast: Play in new window | DownloadSubscribe: RSS