POV – It’s Time to Get One

May 5, 2019 | Brand Strategy

A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for your firm.

Resources Mentioned in this Episode

Effective Differentiation Comes Through a Compelling Point-of-View
Tribes
Simon Sinek TED Talk: How Great Leaders Inspire Action
Permission Marketing

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