Jason Mlicki
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. Podcast: Play in new window | DownloadSubscribe: RSS
Jason is Principal of Rattleback, a recognized leader in professional services marketing.
Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.” Podcast: Play in new window | DownloadSubscribe: RSS
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. Podcast: Play in new window | DownloadSubscribe: RSS
In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity. Podcast: Play in new window | DownloadSubscribe: RSS
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? Podcast: Play in new window | DownloadSubscribe: RSS
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments. Podcast: Play in new window | DownloadSubscribe: RSS
From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients. Podcast: Play in new window | DownloadSubscribe: RSS
Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption? Podcast: Play in new window | DownloadSubscribe: RSS
The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.” Podcast: Play in new window | DownloadSubscribe: RSS
When you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view. Podcast: Play in new window | DownloadSubscribe: RSS
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