© 2018 Rattleback and Prudent Pedal
Dissecting the Skills and Capabilities of Modern Marketing
So, you think you’ve aligned the appropriate marketing model to your firm’s needs. But, do you have the skills and capabilities you need to get what you want for your practice? Let’s find out…
Picking the Right Marketing Model
There are two schools of thought on marketing a professional services firm. We explore the mindsets, cultures and structures of each and answer the central questions — “Which one is right for you?” and “Can you switch from one to the other?”
The Other Man Behind the Mic: Introducing Rattle and Pedal Co-host Jeff McKay
Introducing Jeff McKay, co-host of Rattle and Pedal, as he speaks about the meaning behind the name “Prudent Pedal”, his background in marketing, and what he’s learned from his numerous positions as a senior marketing leader within large firms.
One of the Men Behind the Mic: Introducing Rattle and Pedal Co-host Jason Mlicki
Introducing Jason Mlicki, co-host of Rattle and Pedal , as he speaks about his role as Principal of Rattleback, how it came to be and what he’s learned as a recognized leader in the professional service marketing industry.
How Much Should You Spend on Marketing?
What do firms typically spend on marketing? 5% of revenue? 10% of revenue? Does it matter? Forget about benchmarks as we talk about how to develop a proper marketing budget.
The 4 Universal Stages of the Client’s Buying Process
There’s a massive disconnect between where clients spend time in their buying process and where firms spend time in the sale. In this episode, we jump right into the void.
Thought Leadership Marketing — What’s Absolutely Changing and What Never Will
Jeff and Jason discuss the things that will never change in thought leadership marketing and 3 big things that are — content consumption habits, trust in corporate publishers, and the role of digital media.
Responding to the Threat of Content Marketing
Jason and Jeff explore 6 potential responses firms can take to compete with the SaaS-driven content marketing freight train barreling down upon them.
The Marketing Trend Devouring Your Core Business
There’s a VC-backed, tentacled monster attacking the heart of your practice. It’s not AI, automation or blockchain. It’s much bigger and more dangerous.
Why Your Marketer Doesn’t Understand Your Firm’s Business
A lot of partners express frustration, either directly or implicitly, that their marketers just “don’t understand the business.” Is this a real problem? Or, just misaligned expectations? In our first episode, we dive head first into the issue. And, explore what it means — both for partners and for marketers.