Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? Podcast: Play in new window | DownloadSubscribe: RSS
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments. Podcast: Play in new window | DownloadSubscribe: RSS
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients. Podcast: Play in new window | DownloadSubscribe: RSS
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption? Podcast: Play in new window | DownloadSubscribe: RSS
Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie
The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.” Podcast: Play in new window | DownloadSubscribe: RSS
No Shortcuts to Growth
When you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view. Podcast: Play in new window | DownloadSubscribe: RSS
The Rainmaker Genome Project with Matt Dixon and Rory Channer
DCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success. Podcast: Play in new window | DownloadSubscribe: RSS
Behind the Headlines-AI’s Impact on Pro Service Marketing
From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI. Podcast: Play in new window | DownloadSubscribe: RSS
Revisiting the BS of PS: Are Things Getting Better? Or Worse?
There’s an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast’s earliest episodes to discuss what’s changed. And, what’s stayed the same. Podcast: Play in new window | DownloadSubscribe: RSS
The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake?
The marketing world is all “atwitter” about X. Was this rebrand a brilliant move? Or a colossal mistake? What can professional service firm leaders and marketers learn from the strategy? Podcast: Play in new window | DownloadSubscribe: RSS