Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth.
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog.
If cross-selling is an easy way to drive growth, why is it so hard to actually do? Learn how to be more effective using this strategy to drive growth.
If a firm wants to grow more quickly, it must retain its prior year’s client base. How it achieves that differs by business model, culture, and economic conditions.
Is there a “Just Do It” for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing.