Smart Sh*t Marketing Should Do
Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. Podcast: Play in new window | DownloadSubscribe: RSS
Stupid Sh*t Marketing Should Not Do
Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list? Podcast: Play in new…
Coining the Key Speech: A Conversation with CEO Gil Hantzsch of MSA
Gil Hantzsch, CEO of MSA Professional Services, joins Jason Mlicki to talk about the key speech he delivered to his employees to share his vision for the firm while in the midst of a rebrand. Podcast: Play in new window | DownloadSubscribe: RSS
Are You Managing a Brand? Or Minding a Legacy?
When you’re trying to build a legacy you’re focused farther out than meeting this year’s numbers. You’re focused on shaping how the marketplace views what it is you do. In this episode, Jason and Jeff discuss what building a legacy looks like inside a professional services firm. Podcast: Play in new window | DownloadSubscribe: RSS
How to Hire Agencies for Results NOT Deliverables
In this episode, Jason and Jeff discuss different types of agency-client relationships and offer perspective from both sides on how both agencies and the companies who hire them can have a better experience working together and ultimately, reach the desired results of a project. Podcast: Play in new window | DownloadSubscribe: RSS
Do You Really Need Brand Awareness?
Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm. Podcast: Play in new window | DownloadSubscribe: RSS
Managing Your HighPos
In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them? Podcast: Play in new window | DownloadSubscribe: RSS
Unleashing the Young Turks in Your Firm
What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm? Podcast: Play in new window | DownloadSubscribe: RSS
Marketing Ruins Everything
Jason and Jeff discuss a list of things marketing has ruined, and on the flip side, what marketing has made better. And they leave marketers with a positive message on how they can differentiate themselves and be better marketers. Podcast: Play in new window | DownloadSubscribe: RSS
How Grant Thornton Punches Above Its Weight: Interview w/ Grant Thornton CEO Mike McGuire
Jeff McKay talks with Grant Thornton CEO Mike McGuire about the firm’s unique structure and culture that embraces disruption and facilitates innovation, creativity and growth. Podcast: Play in new window | DownloadSubscribe: RSS