by Rattleback Admin | Mar 3, 2019 | Marketing Strategy
Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Feb 24, 2019 | Marketing Strategy
Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners...
by Rattleback Admin | Feb 17, 2019 | Culture, Interviews
Gil Hantzsch, CEO of MSA Professional Services, joins Jason Mlicki to talk about the key speech he delivered to his employees to share his vision for the firm while in the midst of a rebrand. Podcast: Play in new window | DownloadSubscribe:...
by Rattleback Admin | Feb 10, 2019 | Culture
When you’re trying to build a legacy you’re focused farther out than meeting this year’s numbers. You’re focused on shaping how the marketplace views what it is you do. In this episode, Jason and Jeff discuss what building a legacy looks like inside a professional...
by Rattleback Admin | Feb 3, 2019 | Marketing Organization
In this episode, Jason and Jeff discuss different types of agency-client relationships and offer perspective from both sides on how both agencies and the companies who hire them can have a better experience working together and ultimately, reach the desired results of...
