Aligning Strategy, Leadership, and Culture to Serve the Mid-Market with Andy Bosman of RSM

by Rattleback Admin | Dec 9, 2018 | Culture, Growth, Interviews

Jeff McKay talks with Andy Bosman, Chief Marketing Officer at RSM, about the intersection of strategy, leadership and culture—and how when an organization gets those right, growth is the result. Podcast: Play in new window | DownloadSubscribe:...

Fixing What’s Broke — Guiding a Firm to Its Full Growth Potential

by Rattleback Admin | Dec 2, 2018 | Culture

In Part 2 of our two-part episode, Jeff dives into what professional service firm leaders can to do overcome or avoid dysfunction and help their firm reach its full growth potential. Podcast: Play in new window | DownloadSubscribe:...

The BS of PS — The Inherent Dysfunctionalities of Professional Services Firms

by Rattleback Admin | Nov 25, 2018 | Culture

Culture is at the heart of whether a company is going to succeed or fail. In Part 1 of this two-part episode, we explore the cultural problems that exist inside the unique environments of professional services firms that keep them from reaching their full growth...

Collapsing 7 Years to 2—Accelerating Your Journey to Expert Thought Leadership Marketer

by Rattleback Admin | Nov 11, 2018 | Thought Leadership

Rattleback’s recent research, conducted with Bloom Group, on thought leadership marketing shows that the best firms have likely been at it for 4-10 years. In this episode, we talk about approaches firms could take to accelerate that journey. Podcast: Play in new...

Survey Said! Characteristics of Exceptional Thought Leadership Marketers

by Rattleback Admin | Oct 28, 2018 | Thought Leadership

We asked over 300 B2B marketers…In this podcast, Jason shares high-level findings from Rattleback’s current and past research with Bloom Group into the characteristics of exceptional thought leadership marketers. Podcast: Play in new window | DownloadSubscribe:...