The Risks and Rewards of ESG Positioning
Environmental Social, and Governance (ESG) may not be the simple, straightforward trend you think it is. How you position your firm’s relationship to each area presents rewards and risks to your brand and firm’s performance. Have you defined the risks and rewards for your firm? Podcast: Play in new window | DownloadSubscribe: RSS
How Will ESG Impact Professionals Services Brands?
In the great post-COVID reset, Environmental, Social, and Governance measures are moving front and center when accessing capital, proposing new business, and hiring talent. We discuss the strategic implications of ESG on firms and their brands. Podcast: Play in new window | DownloadSubscribe: RSS
Putting the Value Back in Value Propositions
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Professional Services Taglines: Critical Asset or Waste of Resources?
Is there a “Just Do It” for the professional services world? Jeff and Jason explore the pros and cons of taglines in B2B marketing. Podcast: Play in new window | DownloadSubscribe: RSS
Brand Relevance. Does it Squash Innovation?
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions? Podcast: Play in new window | DownloadSubscribe: RSS
The Importance of Great Design
What constitutes great design? Why does it matter? And, why should professional service firms care? Podcast: Play in new window | DownloadSubscribe: RSS
Dissecting the McKinsey Rebrand from the Outside
McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made. Podcast: Play in new window | DownloadSubscribe: RSS
Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA
Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession. Podcast: Play in new window | DownloadSubscribe: RSS
Brands, Frameworks & Models: Oh My!
Brand initiatives in a professional services firm can be a bit complicated. Often times it’s because questions further upstream haven’t been answered. In this episode we’ll talk about what those questions are and what firms should be thinking about when it comes to developing and articulating a brand for their firm. Podcast: Play in new…
POV – It’s Time to Get One
A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for…