There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it?
Business Development
Insights on creating sustainable growth through targeted client acquisition and relationship management strategies.
You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan.
David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals.