Seven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputation, and growth.
Growth
Examining strategies and innovations that fuel business expansion and market share for professional service firms.
A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
AI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why "Reinvention"—not digital transformation—is now the defining strategy for growth and relevance.
2026 Marketing Priorities for Professional Services
In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era.
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.
AI: Existential Threat or Opportunity for Consulting Firms?
Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?
REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both...
Growth That Scales: Aligning Thinkers, Sellers, and Doers to Create Market Momentum
Discover how aligning marketing, sales, and delivery through the IC Triad enables professional services firms to commercialize their expertise and drive market momentum.
The Real Reasons Growth Stalls in Professional Services
Jeff and Jason kick off a multi-part series on the CEO's Guide to Differentiation, Growth, and Scale by unpacking the three major hurdles to sustainable growth in professional services firms.
The Death of Industry-First Segmentation?
In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.
Measuring Your Marketing (or Brand) Investments
Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm's strategic objectives.