As AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth.
Interviews
Conversations with industry experts sharing unique perspectives on the challenges and opportunities in professional services marketing.
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.
REPLAY: How to Get Cross-selling Right with Charlie Green
Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it's crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.
REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both...
REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden
This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartner's CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency...
How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.
The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.
A Peek Inside The Tercera 30 with Chris Barbin and Michelle Swan
Chris and Michelle join us to talk about Tercera's strategic investments in thought leadership and break down the release of the firm's research, the Tercera 30.
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
There are some new members hanging around the C-Suite of a lot of corporations. How'd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
Why People Don’t Understand Data and What to Do About It with Bill Shander
Data visualiation expert Bill Shander joins the show to talk about why people don't understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.