Scott Kost, Technology Leader from Eide Bailly, chronicles life as a practice leader and coaches us on how to "get to the work that matters" and bring out our teams' full potential.
Conversations with industry experts sharing unique perspectives on the challenges and opportunities in professional services marketing.
Avoiding the Sales Kill Box with Gartner’s Maria Boulden
Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner's CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness.
Growth Conversations: Gunnar Branson, CEO of AFIRE, Identifying Long-term Growth Opportunities Amidst Short-term Chaos
Growth Conversations: Jay Laabs, CEO of Spaulding Ridge, Discusses How a Growth Philosophy Leads to Market Leadership
Naming. What is it Good For? An Interview with Laurel Sutton of Catchword
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant, Laurel Sutton.
The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers
Mark Wainwright shares his thoughts on the intersection where certainty ends and partners' "night sweats" often begin -- your sales pipeline.
Good Sale. Bad Sale – An Interview with Brian Caffarelli of Strategic Talent Solutions
Jeff and Jason welcome Brian Caffarelli to discuss the long-lasting impact of good and bad sales decisions.
The Potential of Digital Marketplaces to Destroy and Enhance Professional Services
Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA
Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession.
You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan.
David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals.