Flo Heinrichs, long-time R&P listener, former Accenture marketer turn consultant, joins us from Germany to talk entrepreneurship, juxtapose big and small firm life, and banter in true R&P fashion.
Interviews
Conversations with industry experts sharing unique perspectives on the challenges and opportunities in professional services marketing.
The Evolution of Modern Sales Training with Shayne Jackson from Gartner
Shayne Jackson from Gartner shares insights on the evolution of sales training: what it takes to get into Gartner's new Sale Training Magic Quadrant, what to look for in a training vendor, and how to ensure an ROI on this huge investment in your people.
Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s
Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm's tech to exploit them and drive broader firm success.
Your Guide to Growth & Success as a Channel Partner with Brendan Sullivan from Coastal Cloud
Want to know how to be a successful channel partner? Brendan Sullivan from Coastal Cloud shares the not-so-secret secret to growth.
How to Get Cross-selling Right with Charlie Green
Cross-selling is the most misunderstood approach to revenue generation. Charlie Green shares why it's so important for professional services firms to get cross-selling right—and how to do so.
Humanizing Sales for Buyers—and Sellers—with Andy Paul from The Sales House
Is your team "selling out" or "selling in"? Learn how to use the normal attributes of being human to sell both more naturally and how buyers really prefer to buy.
How to Enable Clients to Make a Smarter Complex Purchase with Joe Rice from CXponent
Joe Rice, CEO of CXponent, shares how professional services firms can help buying committees validate solutions and build consensus along the buyer's journey
Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals
Responding to RFPs in professional services firms sucks. RFPs are inefficient, expensive, and seldom lead to selecting the most qualified provider. Cal Harrison of Beyond Referrals teaches us how to fix them.
Avoiding the Sales Kill Box with Gartner’s Maria Boulden
Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner's CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness.
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2
In part 2, Blair Enns shares how expertise, positioning, and value-based selling are inextricably linked. Learn why you should narrow your expertise and develop a differentiated POV that connects with buyers who value the value you provide.