There are some new members hanging around the C-Suite of a lot of corporations. How'd they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
Marketing Leadership
Exploring the evolving role of marketing leaders in driving firm strategy, innovation, and client engagement.
The Growing List of Our “Biggest” Mistakes
We revisit one of our most popular--and humbling--podcast subjects, "How we've screwed things up--and learned--along our careers."
What Marketing Can Teach a New Practice Leader
Marketers and practice leaders need to learn to get along. In this episode, Jason and Jeff discuss how to make that happen.
Should Marketing Be at the Leadership Table?
As usual Jeff and Jason disagree. This time over if, and when, a marketer should be a member of a firm's senior leadership team.
Marketing Villains—The Fads and Campaigns We Love to Hate
We've talked about marketing heroes—now we talk about the villains. In this episode, we share some of the marketing fads and campaigns that have influenced society and our culture and affected marketing in ways that we find frustrating.
Marketing Heroes—Who’s Shaped Your World View? Part 2
Jason and Jeff continue the discussion on the people who have influenced them in their careers and in their thinking on marketing and business.
Marketing Heroes—Who’s Shaped Your World View?
If you had to name the people who have had the most influence on you in the world of marketing and business, who would be on your list? Jason and Jeff share the people on theirs.
Managing Your HighPos
In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them?
Unleashing the Young Turks in Your Firm
What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm?